Case

Maandag: Mensen van Maandag: a testimonial series that shows what professionals truly bring about

Content production

Case in 30 seconds

Maandag connects professionals to organizations. Together with them, we devised and produced "Mensen van Maandag" (People of Maandag), a testimonial series that makes the impact of those professionals on the work floor visible. On top of that, we delivered ongoing social content and supporting productions. Everything handled quickly and in direct contact, without the cumbersomeness of a large advertising agency.

→ Industry: staffing / HR services
→ Challenge: making the impact of professionals visible and tangible
→ Approach: a testimonial series plus ongoing social content
→ Result: constant visibility and quick turnaround without agency hassle

Brand Creatives
Video

Content

Results

With "Mensen van Maandag" we created a series that goes beyond a logo and a promise: real stories that show what Maandag's professionals mean to the organizations where they work. Complemented by social content and smaller productions, we ensured a constant stream of material that keeps Maandag visible. What Maandag itself names as the greatest added value is the way of working: one on one, with short lines and fast productions, instead of the hassle and lead times of a large agency. That direct collaboration means content goes live faster and more often.

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Our approach

Maandag's strength lies in people, so that is where we put the focus. Instead of an abstract brand message, we chose real stories: in "Mensen van Maandag" we let the organizations and the professionals tell for themselves what impact they make together. Around that, we produced social content and smaller videos that support the series and keep Maandag continuously visible. We work in direct contact with the client, without intermediate layers, so we can move quickly and deliver productions promptly. This is how we combine the quality of well-considered content with the speed and flexibility that a large agency often lacks.

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