Birdsview

Creatives that perform more than five times above the Meta benchmark

Content production

Case in 30 seconds

German company Birdsview launched Avys, an innovative AI solution for e-commerce, but had no online advertising presence whatsoever. Everything had to be built from scratch. We produced the full advertising content for Meta and Google: from conversion videos and awareness films to static hooks. We did not run the campaigns ourselves, but worked together with their media partner, and it is precisely the performance figures that prove the strength of the creatives: an average CTR of 8.27% across all creatives, more than five times the Meta benchmark.

→ Industry: SaaS / AI for e-commerce
→ Challenge: building an advertising channel from scratch
→ Approach: a full advertising library for Meta and Google across multiple formats
→ Result: 8.27% average CTR, more than five times the Meta benchmark

Growth Trajectories

Meta & Google

Content

Results

Because Avys started from scratch, the quality of the creatives determined whether the entire channel would take off. It did. Across the sixteen creatives we produced, the average CTR (all) was 8.27%, while the Meta benchmark sits at 1.5%. The video formats stood out the most: the conversion videos achieved an average of almost 22% CTR, and the best-performing creative, a video that names the audience's pain points directly, reached 33.7%. The top five consisted almost entirely of content we developed. For a product that was just starting to advertise, that means no cautious start, but right away a channel that performs far above what is common in the market.

Our approach

A product with no advertising history has no data to fall back on, so we deliberately went broad with variation. For Birdsview we built a complete library of advertising content for Meta and Google, spread across multiple formats: conversion videos, awareness films and static ads, each with its own role in the funnel. The challenge with an innovative AI product is making something new immediately understandable and appealing, so we produced different angles alongside each other, from problem-focused and emotional to more direct and activating, so there was enough material to test what resonates. The campaigns were run by Birdsview's media partner; based on their feedback, we could keep refining the creatives and build on the winning concepts. This is how we laid not just the foundation, but also a way of working in which content and data reinforce each other.

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Gerald Sandel

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