MijnHuidScan

A data-driven growth engine for a preventive scan

Performance marketing - Content production

Case in 30 seconds

MijnHuidScan offers a fast, painless medical scan without a referral. For them we built the complete growth engine: we devised the strategy, wrote the scripts and produced all the content ourselves, set up advertising on Meta and Google, implemented server-side tracking and continuously optimized conversion. From first concept to incoming lead, all in one hand.

→ Industry: preventive care / medical screening
→ Challenge: moving people from delay to action, without scare tactics
→ Approach: a complete growth engine from strategy to tracking in one hand
→ Result: a rising conversion rate and a constant stream of requests

Growth Trajectories

Meta & Google ads

Content

Results

We set up a funnel that is built to last. Instead of isolated ads, we built a coherent system in which the ad, the message and the booking route are aligned, with server-side tracking underneath so that every conversion is reliably measured. Based on that data, we continuously refined, resulting in a rising conversion rate and a constant stream of requests. For MijnHuidScan that means not a one-off campaign, but an acquisition channel that keeps delivering leads structurally and keeps improving itself based on data.

Onze aanpak

The marketing challenge at MijnHuidScan is moving people with a suspicious spot from delay to action, without scare tactics. We took the entire process into our hands: from strategy and concept to writing the scripts and producing all the content. We distributed that content on Meta and Google, so we reach both the latent and the actively searching audience. Beneath the funnel we implemented server-side tracking, with which we measure all conversions and can steer on data rather than assumptions. On top of that, we analyzed the website itself and optimized conversion, so that each click leaves more requests. This is how we built a complete growth engine that not only attracts traffic, but also converts it into booked scans.

Explore More Cases

Discover how we help other brands achieve their goals

Previous Case

Maandag

Brand Creatives

Next Case

Birdsview

Growth Trajectories

Back to All Cases

Want to grow with content?
Let’s talk.

Whether you’re ready to get started or just exploring your options, we’d love to show you how we can help move your brand forward with great content.
Gerald Sandel

Linked in Instagram Youtube Vimeo