Nrich

ABM results your CEO can't ignore

Content production

Case in 30 seconds

Nrich wanted to make a fundamental shift in their market demonstrable through a large-scale content campaign. With a traditional budget for actors, crew and international locations, that vision was out of reach. Through the strategic use of AI content, we built a visually stunning movement, deployed in a hyper-personalized way for high-ticket Account-Based Marketing.

→ Industry: B2B / tech
→ Challenge: showing a bold market vision without a traditional production budget
→ Approach: fully AI-driven content, personalized per ABM segment
→ Result: 80% lower production costs and a stream of qualified ABM leads

AI Creatives

The power of AI

AI Video

Content

Results

It became a striking campaign that immediately caught the attention of C-level decision-makers within the target accounts. By cutting production costs by more than 80% through AI, the vast majority of the budget could go straight to ad spend on LinkedIn and Google Ads. That generated a strong stream of qualified ABM leads and proved that AI is a real lever for scalable B2B growth: less money on production, more money on reach, and a message that lands with exactly the right people.

Our approach

Instead of spending tens of thousands of euros on a single video shoot with limited flexibility, we chose a fully AI-driven approach. We generated photorealistic characters and complex market scenarios that would have been unaffordable with traditional film production. This allowed us to split Nrich's core message into dozens of personalized video variations, perfectly tailored to the specific segments within their ABM target list. This created maximum testing power and scalability: enterprise impact at a fraction of the traditional budget, and the freedom to keep varying until every message hit home.

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Gerald Sandel

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