GIRO 555

The stories behind the numbers, brought into view

Content production

Case in 30 seconds

GIRO555 is the joint emergency relief campaign of the Dutch aid organizations, raising money at moments when fast help is urgently needed. For them we created videos that move people, inform them and spur them into action: they show why help is needed, where the donations go, and what impact you can make together.

→ Industry: charity / emergency relief
→ Challenge: moving people and spurring them to donate
→ Approach: powerful imagery combined with a clear, human story
→ Result: content that raises awareness and drives donations

Brand Creatives

Video

Content

Results

The videos do not only make viewers aware of the situation, they also inspire them to contribute. Through the combination of powerful imagery and a clear story, it becomes tangible that every donation counts and that you can make a difference together in times of need. This is how the content translates urgency into action, exactly what an emergency relief campaign needs.

Our approach

We bring the stories of the people behind the numbers into view: the victims, the aid workers and the communities that receive support thanks to GIRO555. By putting that human side at the centre rather than just the facts, the message becomes tangible and stays with you. Powerful imagery and a clear story work together to not only inform viewers, but also move them to act. This is how we translated the urgency of emergency relief into content that shows that every contribution counts.

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Gerald Sandel

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