Creative Comet

Our own growth engine: we run on ourselves what we build for clients

Growth Marketing · Content Production · Video · Performance Marketing · Personal Brand

Case in 30 seconds

At Creative Comet, we believe the best way to show what you can do is to apply it to yourself. That is why we run the growth engine we build for clients just as much on our own business. We produce our own content continuously, develop our cases into stories that show what we are capable of, and steer everything with the same combination of creative and data that we deliver to our clients. Our own channels are our most important portfolio: if it works for us, you know it will work for you.

Brand Creatives, AI Creatives, Growth Trajectories

We are your plugin creative team for content and ads

Meta and Google ads

Content

Results

Experimenting on our own channels is what shaped everything we now deliver to clients. We set up a watertight server-side tracking infrastructure for ourselves, so we could measure every step from ad to request with full clarity and steer on data rather than gut feeling. We built multiple content funnels alongside each other to find out which message and which format truly resonated, and we ran into our own lessons along the way: sometimes we built too many funnels at once, which spread the budget too thin. It is exactly those mistakes on our own campaigns that mean we no longer have to make them for clients. And it works: clients like U-Clinic, MijnHuidScan, Nacht van de Vluchteling and many more came to us through our own campaigns. The growth engine we promote is not theory, but the very same system that brings us our own clients.

Our approach

Our own channels are hugely important to us as a place to experiment. Here we can take risks, try out new formats and let concepts fail without any client being affected. It starts with the same question we ask every client: who do we want to reach, what is holding them back, and which message moves them to act. From that answer, we produce content for our own channels on a structural basis, from short social videos to in-depth client success stories, all conceived, written and shot in-house. In doing so, we combine creatives we shoot ourselves with creatives we make entirely with AI, and we continuously test new formats and static ads in our own campaigns to see what works. Every case we publish is both proof and marketing: we show not only what we make, but also the results it delivers. What proves itself on our own channels, and only that, is what we then apply for our clients. That way they never carry the risk of an unproven approach, but benefit directly from strategies that have already demonstrated their value. It keeps our story honest: we ask nothing of our clients that we have not first put into practice ourselves.

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Gerald Sandel

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