CTPark

Real estate content that brings in the right tenants.
Content production

Case in 30 seconds

CTPark rents out commercial space and was looking for new tenants for their building: a highly innovative property, designed as the ideal home base for last mile delivery companies. In a single shooting day, we captured the building and its key features, with video that speaks to exactly the right audience.

→ Industry: real estate / logistics
→ Challenge: finding new tenants for an innovative property
→ Approach: real estate video in one shooting day, focused on the key features
→ Result: a strong leasing asset and a property that is now well occupied

Brand Creatives
Video

Content

Results

The videos were used to attract new tenants and highlight all the unique aspects of the property. By now the building is nicely occupied, a clear sign that the right companies have found their way to it. Instead of a static brochure or a few photos, CTPark gained footage that makes the location, the space and the logistical advantages tangible, and that speaks directly to the businesses the property is meant for.

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Our approach

You do not lease a property with generic visuals, but by showing why it is the right place for a specific audience. CTPark is a highly innovative property, and that is exactly what we wanted to bring to the fore. In a single shooting day, we filmed the building with the last mile delivery sector in mind and focused on the features that make the difference for those companies, such as the location, the layout and the logistical and innovative possibilities. This is how we positioned the building not as just another commercial space, but as the ideal home base for last mile delivery, ready to convince the right tenant.

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Gerald Sandel

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