Tony's Chocolonely

The story behind the bar, brought to life

Content production

Case in 30 seconds

Tony's Chocolonely is more than a chocolate brand: it is a movement fighting to make 100% slave-free chocolate the norm. For them we created content that brings the story and the mission to life, from the digital Tony's Fair during the pandemic to event content and video for internal communication. This makes it visible that every bar is a statement, both to the outside world and within the organization itself.

→ Industry: food / FMCG with a social mission
→ Challenge: making the mission visible and tangible, internally and externally
→ Approach: event, livestream and internal content around the story behind Tony's
→ Result: content that inspires, activates and connects, even at a distance

Brand Creatives

Video

Content

Results

The content was made to inspire, activate and connect. When physical events fell away during the pandemic, we produced the fully digital Tony's Fair, so the fair could go ahead remotely without losing any of its impact. We also captured the energy and message of physical events, and with content for internal communication we brought the mission to life within the organization itself. By showing the story behind the chocolate rather than just the product, the mission takes on a face, and it becomes clear to audiences and employees alike why it matters so much.

Our approach

We bring the message of Tony's to life by putting the story and the people behind the brand in focus. Together with Brownys Event Productions, we produced the digital Tony's Fair, a full alternative to the physical fair at a time when coming together was not possible. We continued that same collaboration in the event content, so the atmosphere and impact of Tony's events came across in full. On top of that, we shot content for internal communication, making the mission tangible inside the organization as well. We combined honest stories with inspiring visuals, so that viewers and employees alike understand why the mission matters and how they can contribute to it themselves. This is how we translated the mission of Tony's into content that does not just inform, but also moves and connects.

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Gerald Sandel

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Case in 30 seconds

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Want to grow with content?
Let’s talk.