Billink

Pay later, told by the entrepreneurs themselves
Content production

Case in 30 seconds

Billink offers pay-later solutions for webshops and their customers. For them we mainly created testimonials, event content and portrait photography of their staff that show what the payment solution delivers in practice. By letting entrepreneurs speak for themselves, it becomes clear why Billink is reliable and what benefits it offers, from higher conversion to satisfied customers. Not abstract explanation, but real stories that make a financial product credible.

→ Industry: fintech / payment solutions
→ Challenge: bringing a payment solution to life credibly and recognizably
→ Approach: testimonials, event content and portrait photography of the team
→ Result: content that informs, builds trust and inspires

Brand Creatives
Video & Photo

Content

Results

The testimonials do not just inform, they above all build trust. By having real entrepreneurs tell how pay-later works for them, viewers experience the value of Billink rather than just reading about it. The event content and portrait photography of the staff also captured the energy, the moments and the people behind Billink. This is how a payment solution, often an abstract and technical subject, is brought across in a tangible and convincing way, right at the moment a webshop is considering working with Billink.

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Our approach

We show that Billink is more than a payment method: it is a partner that thinks along with webshops and contributes to growth and customer satisfaction. That is why we chose testimonials in which entrepreneurs themselves tell how Billink makes the difference in their daily practice. Those real stories make the message credible and recognizable, far more so than dry product explanation would. On top of that, we handled event content and portrait photography of the team, capturing the people and the atmosphere behind Billink and giving the brand a face. This is how we translated a financial product into content that explains, convinces and builds trust.

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Gerald Sandel