Capital C

Creativity doesn't fit in a box: a concept translated into ads
Content production

Case in 30 seconds

Capital C is an iconic building in Amsterdam that rents out offices and event spaces. For their campaign "Creativity doesn't fit in a box", they were looking for something both creative and conversion-driven. The idea was theirs, the translation into video and photo ads was ours. In two shooting days we brought the concept to life, with one message: you deserve an inspiring workplace where creativity does not fit in a box.

→ Industry: real estate / office and event space rental
→ Challenge: ads that are as creative as they are conversion-driven
→ Approach: concept translated into video and photo ads across two shooting days
→ Result: a strong, distinctive advertising campaign

Brand Creatives
Video

Content

Results

It produced an advertising campaign that does exactly what Capital C was looking for: standing out and convincing at the same time. By bringing "Creativity doesn't fit in a box" to life literally, the abstract idea took on a form that stays with you. The combination of video and photo ads gave Capital C a set of creatives that carry the message powerfully: you deserve a workplace that inspires, not one that puts you in a box. Ads that are not only striking to look at, but also strike the right chord with anyone searching for an exceptional workplace.

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Our approach

Capital C came up with the concept, and we took on the creative execution and translated it into ads. We made the central metaphor, the box that creativity does not fit into, literal: during a studio day at our own office, we built the box that takes the leading role in the ads. The second shooting day took place at Capital C itself, so the look and atmosphere of the building became part of the story. In those two days we captured all the video and photography needed to bring the idea fully to life in the campaign. This is how we translated a strong concept into ads that are as inspiring as the workplace Capital C promises.

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