Valutum

From staff shortage to a strong brand in construction

Content production

Case in 30 seconds

Valutum operates in construction, a sector where the fight for skilled workers is relentless and an unknown employer brand costs you candidates every month. For them we produce content on an ongoing basis that does two things at once: positioning Valutum as an attractive employer and as a reliable construction partner. From recruitment videos and employer branding to project aftermovies and trade fair content.

→ Industry: construction
→ Challenge: finding new staff and a stronger employer brand for Van Leeuwen Sleufloze Technieken
→ Approach: employer branding, recruitment videos, trade fair content and project aftermovies
→ Result: a stronger employer brand, more visibility and easier recruitment

Brand Creatives

Video

Content

Results

In a tight labour market, Valutum set itself apart from the competition with creative content. Compelling recruitment videos and employer branding content positioned the company as an attractive employer, which made recruiting new skilled workers noticeably easier. At the same time, the aftermovies and trade fair content gave a professional, consistent impression toward clients and partners. This grew not only the employer brand, but strengthened Valutum's position across the construction sector as a whole.

Our approach

Valutum does not need a one-off video, but a continuous stream of content that moves with whatever the company stands for at that moment. That is why we regularly produce a variety of content, each time tailored to the current challenge. We developed recruitment videos that show the culture and the colleagues up close, employer branding campaigns that radiate pride and craftsmanship, and aftermovies and trade fair content that present Valutum's work professionally. By combining employer branding and project communication, every production works toward the same goal: making Valutum more visible as an employer and as a construction partner. As a dedicated content partner, we now know the brand from the inside, which lets us move quickly and stay consistent in look and tone.

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Gerald Sandel

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Case in 30 seconds

Content

Results

Our approach

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Want to grow with content?Let’s talk.

Want to grow with content?
Let’s talk.