Case

Optegra Eye Clinics: Full-service Meta and Google advertising content

Content production

Case in 30 seconds

Iris Eye Clinics werd overgenomen door en ging verder onder de naam Optegra en had daarmee in één keer een volledige, frisse contentbibliotheek onder de nieuwe merknaam nodig. Iedereen die voor oogcorrectie kiest wil hetzelfde eindresultaat, maar om heel verschillende redenen één generieke video spreekt daardoor niemand echt aan. We produceerden de volledige advertentiecontent voor vier funnels, elk toegespitst op een eigen ICP: ruim 80 assets, advertentie-klaar in alle formaten.

Growth Trajectories

Volledige ontzorging voor alle Meta en Google advertentiecontent

Meta & Google ads

Content

Results

We took the complete creative production off their hands and delivered over 80 assets. Four funnels, optimized for Meta and Google. Every asset resized to all social media formats, ready for every channel. Additional static ads for use in the campaigns. One continuous pipeline, from concept to ad-ready file, so that Optegra has fresh, audience-specific creatives under the new brand name straight away.

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Our approach

After the acquisition of Iris Eye Clinics, Optegra had to start advertising under a new brand name, with content that converts right away. We worked with a distinct angle and visual language for each ICP, and translated those into different ad types and creative formats: from testimonials and expert videos with doctors to commercials and brand films, both filmed live and generated with AI. From filming to editing, resizing and static ads, we handled the entire production: one complete creative pipeline with enough variation per audience to keep testing and scaling.

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