U-Clinic

From first ad to 90 leads in the first month

Performance Marketing · Meta Advertising · Google Ads · Content Production · Conversion Optimization · Healthcare

Case in 30 seconds

U-Clinic no longer wanted to depend on traditional referrals, but to take control of its own patient flow. For them we built a complete, data-driven growth engine: from strategy and in-house content production to advertising on Meta and Google, server-side tracking and website optimization. The result came fast: 14 requests within 24 hours of the first ad.

→ Industry: private clinic / healthcare
→ Challenge: taking control of patient flow instead of relying on referrals
→ Approach: a complete growth engine from content to tracking in one hand

→ Result:

14 requests within 24 hours of the first ad
90 requests for varicose vein treatment alone in the first month
€10.76 average cost per lead
4 complete content funnels, fully Meta-compliant

Growth Trajectories

14 new inquiries in the first 24 hours and 90 new inquiries in the first month.

Meta & Google ads

Content

Results

The results came quickly and kept coming. Within 24 hours of the very first ad going live, 14 genuine requests were in the system. After the first month, the counter for the varicose vein treatment area alone stood at 90 requests, with an average cost per lead of just €10.76. Not a lucky break, but the direct result of a tight synergy between content and data: because every conversion is measured server-side, we continuously steer budget toward the best-performing funnels and keep the cost per lead low. What started with a single ad grew into a predictable acquisition channel that keeps delivering quality requests on a structural basis.

Our approach

A project for a medical clinic never starts by switching on ads, but with the patient journey. Across several strategy sessions, we mapped out the pain points and barriers for each treatment area together with U-Clinic's specialists. Because doctors' schedules are full, we developed tight scripts and efficient video formats in advance, so we could shoot high-quality content in little time without disrupting the clinic's care program.

On that foundation we built four complete content funnels, for varicose veins, proctology, dermatology and skin improvement, each fully within Meta's strict advertising guidelines. Those very restrictions pushed us to be more creative: for the taboo-sensitive area of proctology, we focused on the relief from pain rather than the condition itself, using imagery and metaphors that resonate with the audience without breaking the rules. For each treatment area we produced 9 video ads and 9 static ads, with the statics quickly revealing which message landed and the videos then bringing in the conversions.

Finally, we made sure every click counts. With a CTR analysis and targeted conversion optimization, we made the request form lower-threshold and added introduction and explainer videos from the doctors, which noticeably increased visitor trust. Underneath it all we built a watertight server-side tracking infrastructure that, despite strict medical privacy regulations, makes every step in the funnel crystal-clear and measurable, allowing us to optimize and stay ahead of ad fatigue.

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Gerald Sandel

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