Stölzle Lausitz

Craftsmanship in focus, from furnace to table

Content production

Case in 30 seconds

Stölzle Lausitz is a German glassware brand that has been making high-end glassware for generations. For the launch of their new website, we handled the full content production: refined product shots, a brand film that brings the factory and the craftsmanship behind it to life, and short videos for their Meta and Google campaigns. One coherent content library that makes the brand felt rather than merely shown.

In short

2 shooting days at the factory in Weisswasser, Germany
Multiple locations across the Netherlands for photo shoots and video content
1 complete content library: brand film, product shots and ads

Brand Creatives

Video & Photo

Content

Results

We delivered Stölzle Lausitz a complete content library that lets the brand show up consistently everywhere. The product shots give the new website the allure that matches the glassware, sharp and with an eye for detail, so every product radiates its quality straight away. The brand film tells the story behind the brand: the fire, the precision and the craft inside the factory, distilled into images that stay with you. And the short videos give the Meta and Google campaigns the footage to carry that story beyond the brand's own site. Together they ensure that Stölzle Lausitz does not just show that it makes glasses, but that it sells an experience built on craftsmanship, design and enjoyment.

Our approach

For a brand so rooted in craft, strong content starts at the source: the glass itself. That is why we travelled to the factory in Weisswasser, close to the Polish border, for two shooting days to capture production up close: the fire, the precision and the craftsmanship behind every glass. Those images form the heart of the brand film and give the brand a face and a story. We then shot both the photo shoots and the supporting video content at multiple locations across the Netherlands, where the glass comes to life in restaurants, bars and people's homes. We produced everything in the same visual language, from product shots for the website to short, targeted videos for the campaigns, so the brand stays recognizable everywhere. This is how we translated the craftsmanship of Stölzle Lausitz into content that enhances the tasting experience and makes every moment a little more special.

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Gerald Sandel

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