De Nacht van de Vluchteling TVC

A TV and online campaign about coming together in motion for people forced to flee

TVC & Online campaign

Case in 30 seconds

For Stichting Vluchteling, we produced the TVC and online campaign film for Nacht van de Vluchteling.

For over 50 years, Stichting Vluchteling has been providing life-saving emergency aid to people forced to flee, including access to clean drinking water and medical care. With The Night of the Refugee, they raise funds for this emergency aid and draw attention to the millions of people worldwide who have been forced to leave their homes.

The Night of the Refugee takes place on World Refugee Day and is a walking event held in multiple cities across the Netherlands. Thousands of participants walk 10, 20 or 40 kilometers to stand up for people on the move.

In this TV commercial, we captured the feeling of the night. Not just the physical act of walking, but the motivation behind it: why people join, why they keep going, and why every step matters. The film was developed for both television and online use, with impact and recognition at its core.

🎥 Concept, direction, production & edit: Creative Comet
📺 Deployed as a TV commercial and online campaign film

Advertentie

Impactful storytelling for TV and online

Online & Tvc

Videos

RESULTS

The campaign resulted in a powerful film that makes the urgency and emotional weight of The Night of the Refugee tangible. Through combined TV and online deployment, the campaign achieved broad reach and strong recognition, delivering a clear and consistent message that encourages people to take action for those forced to flee.

OUR APPROACH

We approached the film with a human and restrained visual language, in line with the character of the campaign and the mission of Stichting Vluchteling. The focus was on the experience of the night itself: the movement, the fatigue, and above all the motivation to continue.

By considering both television and online distribution from the concept phase onward, we created a film that performs across channels without losing authenticity or emotional impact.

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