Nacht van de Vluchteling

A TV and online campaign about coming together in motion for people on the run

Content production

Case in 30 seconds

For Stichting Vluchteling we created the TVC and online campaign video for De Nacht van de Vluchteling (Night of the Refugee). Stichting Vluchteling has been providing life-saving emergency aid to refugees for fifty years, from clean drinking water to medical care. De Nacht van de Vluchteling is their walking event on World Refugee Day, where thousands of participants walk 10, 20 or 40 kilometres across multiple cities to raise money and draw attention to the cause. We translated that into a film that shows not just the walking, but above all the motivation behind it: why people take part, why they keep going, and why every step counts.

→ Industry: charity
→ Challenge: moving people and spurring them to take action
→ Approach: a TVC and online campaign film, handled in-house

→ Results:

30+ assets for TV and online
Concept, production and edit fully handled in-house
Directed by Dion van Velzen
One film, deployed as both a TVC and an online campaign video

Brand Creatives

Impactful storytelling for TV and online

30+ Assets

Content

Results

The campaign produced a powerful film that makes the urgency of De Nacht van de Vluchteling tangible. Running on television and online at the same time created broad reach and recognition, carried by one consistent story that invites people to take action themselves. Rather than an event you watch from a distance, it became something you want to be part of.

Our approach

We developed the film from a human and understated starting point, in keeping with the mission of Stichting Vluchteling. The core was the feeling of the night: the walking, the fatigue, and the reason to keep going regardless. By accounting for both TV and online use as early as the concept phase, we built a film that holds up in both contexts without compromising on impact or authenticity. From concept and direction to production and edit, we kept the entire process in-house, so the story rings true from beginning to end.

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