Nacht van de Vluchteling: A TV and online campaign about coming together in motion for people on the run

For Stichting Vluchteling we created the TVC and online campaign video for De Nacht van de Vluchteling (Night of the Refugee). Stichting Vluchteling has been providing life-saving emergency aid to refugees for fifty years, from clean drinking water to medical care. De Nacht van de Vluchteling is their walking event on World Refugee Day, where thousands of participants walk 10, 20 or 40 kilometres across multiple cities to raise money and draw attention to the cause. We translated that into a film that shows not just the walking, but above all the motivation behind it: why people take part, why they keep going, and why every step counts.

→ Industry: charity 
→ Challenge: moving people and spurring them to take action
→ Approach: a TVC and online campaign film, handled in-house

→ Results:

• 30+ assets for TV and online
• Concept, production and edit fully handled in-house
• Directed by Dion van Velzen
• One film, deployed as both a TVC and an online campaign video