Flavor you can taste, from bean to cup.

Smaak die je proeft van boon tot kop.

Full service production

Case in 30 seconds

For JDE Peet’s Professional, we developed a video and photography campaign built around one clear promise: flavor you can taste, from bean to cup.

Cafitesse coffee?
Hmmmm. Flavorful from bean to cup.

In this campaign, we brought the full Cafitesse taste experience to life. From the very first shot to the final sip, everything revolves around quality, consistency, and the moment when coffee becomes more than just coffee. No unnecessary claims — just a strong focus on experience, recognition, and trust.

By combining video and photography, the campaign is widely deployable — from online advertising to brand communication. Giving Cafitesse a visual language that is just as convincing as the taste itself.

Cafitesse is full of flavor.
And you can see it.
And you can taste it.

🎥 Video & photography: Creative Comet
📢 Used for online campaigns and brand communication

Sub Title (bottom)

Advertentie

Grows with content.

30+ Assets

Video

The result

The campaign delivered a strong, consistent visual identity that is widely applicable across the communication of JDE Peet’s Professional.
Video and photography reinforce each other, creating recognition, taste perception, and a clear brand expression — from online campaigns to broader brand communication.

Our approach

The campaign was developed to engage business coffee drinkers and introduce them to the Cafitesse machines by JDE Peet’s Professional. Starting from one clear concept, we translated the taste experience into a consistent mix of video and photography.

The content was primarily deployed on social media, directing traffic to a landing page for further consideration. By designing the campaign with this flow in mind from the start, creation, distribution, and objective aligned seamlessly.

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Gerald Sandel

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