Case

Douwe Egberts: Facebook and Instagram campaign for Cafitesse

Content production

Case in 30 seconds

For Douwe Egberts we developed a video and photography campaign around one clear promise: taste you can savour, from bean to cup. The campaign brings the full flavour experience of Cafitesse to life and centres on quality, consistency and recognition, without unnecessary claims. By combining video and photography, we created a strong campaign for Meta, broadly deployable from online advertising to wider brand communication.

→ Industry: food / FMCG
→ Challenge: making a taste promise tangible without unnecessary claims
→ Approach: a combined video and photography campaign for Meta

→ Results:

  • A broadly deployable campaign, from advertising to brand communication
  • 30+ assets in video and photography
  • Full coordination of the production, including an external photographer
  • All video content in-house, in collaboration with a creative from Douwe Egberts

Brand Creatives
30+ Assets

Content

Results

The campaign delivered a strong, consistent visual line that is broadly deployable across JDE Peet's Professional's communications. Video and photography reinforce each other and create recognition and a clear brand identity, from Meta campaigns to brand communication. One concept that evokes the same feeling everywhere, on every channel where Cafitesse appears.

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Our approach

The campaign was developed to get business coffee drinkers excited about JDE Peet's Professional's Cafitesse machines. From one clear concept, bean to cup, we translated the flavour experience into a consistent mix of video and photography. We worked together with a creative from JDE Peet's and with an external photographer, while we coordinated the full production and handled all video content in-house. This kept us in control of the whole, so the campaign stayed consistent even with multiple parties at the table. We designed the content in advance with deployment on Meta in mind, so that creation, distribution and objective aligned seamlessly and the campaign works as one coherent whole.

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