C r e a t i v e C o m e t

Why a Recruitment Video?

Recruitment videos: a powerful tool to attract potential applicants and leave a lasting impression. In this blog, we will discuss the benefits of recruitment videos, why they are indispensable for modern recruiters and how they can increase the number of applicants to your jobs.

1. What is a recruitment video?

A recruitment video is a short, visual presentation that portrays your company, culture and job opportunity in an engaging way. The goal is to inform and excite potential applicants, make them feel they can really get a glimpse inside the company and feel the working atmosphere.

2. Potential applicants have an immediate picture of the company.

A good recruitment video can give an in-depth insight into your company culture, atmosphere and work environment in just a few minutes. This lets applicants immediately get a good picture of your company and job opening, and whether it's a good fit for them. This means those applying already have a clear idea of what to expect.

3. Visual images stick longer than text.

People remember visual information better than text. With a recruitment video you can tell stories, convey emotions and leave a lasting impression. This is more difficult or in most cases impossible to convey through text. This lets you differentiate your company from the competition and encourage applicants to choose your job opening.

People remember visual information better than text
- Mitchel Schrijver

4. A good video keeps the applicant's attention.

In a world where information overload is the norm, it's hard to keep applicants' attention. A professionally produced recruitment video can hold attention and captivate applicants. By combining engaging visuals, storytelling and a clear message, you can ensure that your video sticks with the people who see it.


Recruitment videos are a valuable addition to your recruitment strategy. They offer applicants insight into your company and culture, help your company stand out, and increase your company's prominence in the ocean of job postings. The result? More qualified candidates excited to work at your organization.

Want to take your recruiting strategies to the next level and increase the number of applicants to your job openings? Then consider including video production as an essential part of your recruiting process. 

Tags :
Mitchel Schrijver