Vooruit

From merger to a successful brand: nationwide visibility in one year

Content production

Case in 30 seconds

Vooruit was formed on 1 March 2024 from the merger of five companies. We delivered a strong brand introduction with a launch film, brand movie and service videos, followed by an ongoing Content-as-a-Service collaboration with a wide range of monthly content.

→ Industry: IT
→ Challenge: from zero to nationwide brand awareness
→ Approach: brand campaigns plus ongoing CaaS production
→ Result: +130% social engagement, constant visibility and a stronger employer brand

Brand Creatives, AI Creatives

200+ assets delivered

Video

Content

Results

The new brand became visible in the market in a short time, from social media and online campaigns to live events and out-of-home advertising. In total we created more than 200 assets, so Vooruit was never left without relevant content. Thanks to the ongoing content production, Vooruit has new, targeted material every month for marketing, sales, internal communication and recruitment, without their own team spending time on planning or production.

Our approach

For Vooruit we set up an ongoing collaboration in which we handle all content for marketing and recruitment on a monthly basis. Every month we produce new videos and photography, from campaign videos and animations to event coverage, social visuals and livestreams. On top of that, we handled complete out-of-home productions and HTML ads, and developed targeted recruitment content to attract new talent, such as testimonial videos and photo series of the team. When it comes to content production, Vooruit was fully taken off the hook: from the largest campaign visual to the smallest banner, everything came from one hand. Through this constant stream of content, fully social-ready and tailored to their audience, Vooruit increased its visibility and strengthened its employer brand, while the marketing team could focus on growth and client relationships.

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